Google Ads (PPC)

SERVICE OVERVIEW

We craft targeted campaigns, optimise keywords, and manage budgets to maximise ROI. Our experts provide comprehensive analytics and continuous refinement for optimal ad performance.

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Our Google Ads (PPC) Service

Google Ads (PPC) (formerly known as Google AdWords) is a powerful online advertising platform that offers various benefits for businesses and individuals looking to promote their products or services.

Our Google Ad responsibilities include:

  • Keyword Research: Using various tools to identify relevant keywords

  • Creating Compelling Ads: Crafting attention grabbing ad copy to highlight USPs

  • Targeting Strategy: To define audience & location

  • Ad Format Strategy: Defining strategy based on the 9 different Google Ad formats

  • Re-marketing: To target users who have previously visited your website but did not make a purchase

  • Conversion Tracking: To measure and track the success of your campaigns

The Benefits of Google Ads (PPC):

  • Targeted Advertising: Google Ads (PPC) allows you to target specific audiences based on demographics, interests, location, device, and other parameters. Targeting options ensure that ads are shown to users who are more likely to be interested in the products or services being promoted.

  • Cost Effective: You have control over your budget and we can set daily spending limits, ensuring cost-effectiveness. Google Ads (PPC) operates on a pay-per-click (PPC) model, meaning you only pay when users click on your ads, making it a cost-effective way to reach potential customers.

  • Measurable Results: Google Ads (PPC) provides detailed analytics and performance metrics, to track the success of your campaigns. Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on investment (ROI) can also be easily monitored.

  • Immediate Visibility: Ads can appear on Google’s search results and other partner websites almost immediately after the campaign is set up. This instant visibility is crucial for businesses looking to quickly promote new products, offers, or events.

  • Adaptability & Flexibility: We can quickly make adjustments to your campaigns based on performance data.

  • Local & Global Reach: Google Ads (PPC) enables businesses to target local audiences or expand their reach globally. Geo-targeting options allow us to focus on specific locations where your target audience is located.

  • Enhanced Brand Exposure: Google Ads (PPC) helps increase brand exposure by placing ads at the top of search results and on relevant websites. We use various ad formats to create a visually appealing and memorable brand presence.

  • Competitive Advantage: We can gain a competitive edge by bidding on relevant keywords and outbidding competitors for ad placements. A well-optimized and targeted Google Ads (PPC) campaign can help you stand out in a crowded market.

  • Access to Google’s Massive Audience: Google is the most widely used search engine globally, with billions of searches conducted daily. By advertising on Google, you can tap into this vast audience and connect with potential customers actively searching for products or services.

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