Every day, we encounter clients who have yet to establish an online presence through a website. Upon initial discussions, they commonly cite the following reasons:
An online presence is essential for any business today, regardless of the industry, as it significantly impacts success. Many businesses may not realise that most potential customers will visit their website before deciding to purchase. A well-developed online presence – especially a website – can be the deciding factor in generating more revenue.
If you’re still on the fence, here are the top reasons your business should have a website:
Improve Credibility
A key reason for having a website for your business is to enhance your organisation’s credibility. With many providers likely offering similar services, a well-designed website that delivers clear, quality information can help you stand out. Without a website, potential customers may doubt your legitimacy. A website allows you to make a strong first impression and assures people that your business is reputable and trustworthy.
Elevate Your Brand
Presenting your brand to potential customers is essential. Clearly defining who you are, what you represent, and your core values boosts the likelihood that customers will choose your business. A website is a powerful way to differentiate yourself from competitors, as it allows people to easily access quality, reliable information about your business. Without one, showcasing your brand effectively becomes much more difficult.
Lead Generation Opportunities
A key reason to have a website is to boost lead generation. When people find you online, a well-designed website makes it easy for them to learn more and reach out, increasing your sales opportunities. While websites involve some cost, they deliver a strong ROI when effectively utilised.
Organic Traffic
With an SEO-optimized website, your business has the chance to appear in Google search results. This means that when people look for products or services like yours, your site could be among the results, providing a valuable opportunity to expand your customer base.
Improve Customer Service & Productivity
A website can reduce calls from customers seeking basic information like location and hours, allowing your team to stay focused and productive. It also lets customers easily find answers on their own, enhancing their overall experience.
Company Announcements & Updates
Your website is available 24/7, making it easy to share updates and announcements with your customers. This keeps them informed and opens up opportunities for relevant upsells.
At FolcraTech, we have many different affordable options to help your business get online. For more information, please don’t hesitate to contact us.
Let FolcraTech audit your website to see how it performs in speed, SEO, mobile responsiveness, and overall user experience. Gain our expert insights into what’s working, what needs improvement, and how to boost performance. No cost, no obligation—just clear, actionable feedback to help your website succeed.
As owner of RMC Equipment, Louisa and the FolcraTech team were not only easy to work with but also highly responsive. They demonstrated their technical expertise designing and building our new complex website, delivering our project swiftly and on schedule. The ongoing support I receive is truly appreciated, and I highly recommend them to any potential customer.
Louisa and her team at FolcraTech demonstrated exceptional professionalism. When I was unsure about how to begin, they efficiently guided me through the process, establishing a remarkable website to showcase my products. Additionally, their support extended to shaping my overall digital strategy. I would recommend FolcraTech to any emerging business.
I have recently worked with FolcraTech to update our website for Little Trinity Nursery and I can say what a great service! They are professional, efficient and so helpful. I have very limited knowledge on anything IT related and I was taken through each step thoroughly, Louisa was very supportive and never once made me feel silly for asking sometimes very basic questions! I would highly recommend this company, they are very competitively priced and excellent at what they do! Thank you.
We have recently had our website updated by FolcraTech and couldn’t be happier with the outcome. Our point of contact was Louisa and to say she has the patience of a saint is an understatement. She is professional whilst being friendly, and when listening to requests and ideas from us always gave alternative options for a better online identity. The team worked hard to amend and produce a website for a non-standard business and we couldn’t be more grateful for their brilliant communication all the way through. The real point where Louisa and FolcraTech shine is the aftercare process. She is always available to help with queries which has been invaluable. We would not hesitate to recommend FolcraTech to anyone.
Louisa and her team are amazing, they have revamped my website www.blindsyourway.co.uk, adding new aspects visually and advancing the back end. I have also had the team creating Google ads for me and they are proving very successful. Louisa has a true passion and wants her clients to succeed and she won’t rest till they do. Thanks FolcraTech look forward to our continued work together.
Fill out this form to get in touch
© Copyright FolcraTech 2025 | All Rights Reserved | LJ Franklin Business Services T/A FolcraTech | VAT No. 455600991